Mastercard Adds Crypto Consulting Service in Latest Effort to Boost Cryptocurrency Adoption
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Payment giant Mastercard is expanding its payments-focused consulting services to include cryptocurrency. It covers “a range of digital currency capabilities, from early-stage education and risk assessments to bank-wide crypto and NFT strategy development and crypto cards and loyalty programs.
In February, Mastercard announced the launch of its payments-focused consulting service. New practices include those related to “crypto and digital currencies,” said the company.
Mastercard’s consulting efforts with banks and merchants cover a wide range of digital currency capabilities, from early-stage education, risk assessments, and bank-wide crypto and NFT strategy development to crypto cards and the design of cryptocurrency loyalty.
The company added that Mastercard had created partnerships with digitally native companies that offer best-of-breed cryptocurrencies.
Furthermore, the payments company has helped fintech grow into new markets through go-to-market planning and commercialization strategies.
Mastercard launched crypto on its network in February last year. The company focuses on developing products and services for cryptocurrencies, stablecoins, and central bank digital currencies (CBDCs).
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