NYDIG, a subsidiary of Stone Ridge, announced on July 14, 2022, that it had signed a multi-year deal with the New York Yankees, the Major League Baseball (MLB). NYDIG will act as the team’s “official bitcoin payroll platform.”

NYDIG announced that it has entered into a multi-year deal with the New York Yankees. As part of the deal, NYDIG will have access to Yankees’ BSP (bitcoin saving plan).

NYDIG’s BSP product allows Yankees organization members to convert a fraction of their payroll check into bitcoin. BSPs also offer these benefits under the NYDIG platform, so there are no transaction fees associated with them. A BSP service benefit is already being used by “dozens of leading companies,” according to NYDIG.

The Yankees’ vice president of human resources, employment, and labor law, Aryn Sobo, stated that the club is continually trying to find innovative ways to improve our employee experience. Young employees are choosing to receive a portion of their pay in BTC as a result of the move. NYDIG research shows that 36% of employees under 30 are interested in receiving this type of payment. Sobo explained that“NYDIG made it easy to add Bitcoin to our roster of benefits.”

President of the Yankees’ human resource department added:

We look forward to leveraging the NYDIG platform to offer this opportunity to our employees.

The CEO of NYDIG says the company’s Savings Plan Can be One of the Most Efficient Ways to Save Bitcoin’

New York Yankees isn’t the first time NYDIG has partnered with a sports franchise. The NYDIG team has partnered with Houston Rockets, the National Basketball Association (NBA) team in mid-November 2021. A few weeks before the deal with the Rockets, the bitcoin-focused fintech company revealed that it partnered with MVB bank to offer white label bitcoin solutions to third parties. Kelly Brewster, the chief marketing officer at NYDIG, said the company looked forward to working with the American baseball team.

“We’re proud to partner with our hometown team and an iconic sports franchise, the Yankees, to further our mission of bringing bitcoin to all,” Brewer said. The NYDIG executive added. “NYDIG is committed to helping our clients realize the full potential of bitcoin while providing the service and standards that have made our name synonymous with trust. For employees of the Yankees and beyond, the opportunity to allocate a small slice of their paycheck to a Bitcoin Savings Plan can be one of the most efficient ways to save bitcoin, and the dollar-cost averaging can smooth out the bumps along the way,”