Dapper Labs and the UFC have partnered to produce the UFC Strike collection of NFTs. The group captures the best moments of the greatest UFC fights. Fans can own a digital piece of classic fighting action. In addition, the MMA partnered with cryptocurrency platforms beginning in 2021, and Dapper Labs joined forces to market digital products.

MMA and Cryptocurrency

Since 1993, the Mixed Martial Arts (MMA) promotion company has been the Ultimate Fighting Championship or UFC. With a record of growth, UFC is among the world’s most popular sports organizations. The UFC has more than six hundred million fans worldwide. In addition, the broadcast range reaches seventy-five countries and nine hundred million households.

Dapper Continues Sports Success

Dapper Labs developed the Flow Blockchain Network. They produced NBA Top Shot NFTs and an NFT collection for the National Football league. The NBA Top Shot collection exceeded $775 million in sales among a robust network of about 492,000 traders.

The initial UFC series began in January and included memorable moments from epic matches. The NFT compilation will extend the dramas of the ring into the digital age. The most talked-about games will be preserved and available for digital ownership.

The popularity of the UFC involves its appeal to fans that enjoy action, exciting finishes, and fighting skills. The NFTs will use images from the brightest stars, including Francis Ngannou, Amanda Nunes, Kamaru Usman, Rose Namajunas, Derrick Lewis, and Justin Gaethje.

Innovation in UFC Marketing

Dapper Labs presented UFC with a vision for global marketing. Digital collectibles are popular and currently surging in fan interest and awareness. The UFC goal is to enrich the fan experience with ownership of UFC collectibles.

A Trading Platform Future

Dapper Labs will conduct NFT drops on the UFC strike website, and interested fans can join a queue. Future releases include an online marketplace for peer-to-peer transactions and trading. Additionally, dapper and UFC intend to connect NFTs to events on the UFC schedule.